OUR STORY
The Beginning
1937
Our history begins in 1937 in the city of Fullerton, California, where VAL VITA was founded, a company that in 1941 became the largest canned food producer in the United States.
1956
In 1956 Val Vita moved to the city of Ensenada in Baja California Mexico, and became an added line of products for the Pacific Fishing Company. In the following decades the brand grew to be the leader of the Tomato Sauce Category in Baja California Mexico.
1990's
This growth and popularity gained the attention of the Mexican national beverage company Jugo’s del Valle. Jugo’s del Valle then acquired Val Vita and took the brand to new levels in terms of innovation and high-quality packaging presentations.
2009
In 2009 VAL VITA, was acquired by Alimentos y Salsas de Mexico, which positioned it as the favorite tomato sauce in all of Northern Mexico.
2019
VAL VITA, makes its Pouch packaging debut in California and launches its new 3.7 oz presentation.
2020
VAL VITA, launches its new line of Tomato Sauces:
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Hot and Spicy Tomato Sauce
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Habanero Tomato Sauce
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Relaunch of its Pasta Sauces Line
In VAL VITA, our past was created from the fusion of two cultures: The United States and Mexico, today our mission is to bring the flavor of Mexican food to your kitchen in a simple, fast and delicious way.
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“Taste the Val Vita Tradition”
Our Products
In Val Vita, our products are inspired by the taste of true Mexican cuisine: The recipes of our Mothers and Grandmothers that we liked so much. Those unique flavors that awaken precious memories and take us right back to remembered times that feel like home again.
Val Vita has family always in mind; that is why our sauces are easy to make, cook, and serve. We are committed to bringing the flavor of Mexican food to your kitchen in a simple, fast and delicious way.
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